The million dollar company – Google is moving forward its challenge to deliver reasonably priced smartphone to India, within the hard work in order to tap the massive growing market of cheap smartphones.
Google informed to the Financial Times that it stays “very committed” to its Android One venture, which released in India last fall along with the target of creating low cost Android powered handsets particularly for developing countries. The typical handsets were originally costed at approximately $100 in the previous year, nevertheless Google wants the smartphone to advertise in the market for less than %50 in order to catch more attention from shoppers who would probably purchasing their first smartphone.
Google managing director in South-East Asia and in India Rajan Anandan, explained to FT that the business perceives the sub %50 price range as the sweet spot for adopting success in India market, also Anandan included that so far the Android One project has unsuccessful to maintain for a selection of factors, from pricing so supply issues that have lowered access to the phone, most of that are produced in China.
Hopefully, the market of the $50 smartphone not only in India but all around the globe. Because there are still many people who wants to have smartphone but they can’t afford the high class or middle class smartphone.